Workflow Strategies for Promoting Social Justice Awareness in Product Development

Learn the benefits of integrating social justice awareness into product development workflows to create more diverse and inclusive offerings.

Introduction

As companies continue to strive for diversity and inclusivity in their hiring practices and marketing strategies, it is also important to consider the products they create. Product development workflows that prioritize social justice awareness can create more inclusive and diverse offerings that reflect the needs of all consumers.

Conduct Research and User Testing

The first step in promoting social justice awareness in product development workflows is to conduct thorough research into the needs of diverse populations. This can be done through user testing that includes a diverse group of participants and feedback from focus groups. By collecting data and feedback from underrepresented populations, product development teams can better understand the unique needs of these groups and create products that are more inclusive.

Include a Diverse Team in the Development Process

To ensure that products are not only meeting the needs of diverse consumers, but are also free of any biases, it is important to include a diverse team in the product development process. This includes individuals from different ethnic, gender, and socio-economic backgrounds. By including an array of voices, product development teams can create a more inclusive, well-rounded product.

Set Diversity Goals

Another strategy for incorporating social justice awareness into product development workflows is to set diversity goals. This can include goals for the representation of underrepresented populations in marketing materials or ensuring that product offerings are accessible to people of all abilities. By setting specific goals, product development teams can more closely track progress and hold themselves accountable for creating more inclusive offerings.

Assess and Adjust the Workflow Regularly

Finally, it is important to regularly assess and adjust the product development workflow to ensure that social justice awareness is being prioritized. This includes regularly reviewing the inclusion of diverse voices in the development process and setting new diversity goals as needed. By making social justice awareness a consistent priority in the workflow, product development teams can create products that better reflect the needs of diverse consumers.

Conclusion

Incorporating social justice awareness into product development workflows is key to creating more inclusive, diverse product offerings. By prioritizing research into the needs of underrepresented populations, including a diverse team in the development process, setting diversity goals, and regularly assessing and adjusting the workflow, product development teams can create impactful offerings that reflect the needs of all consumers.